About us

At VGCRAFT Pure, purity isn’t just a promise — it’s a way of life. Founded by Dr. Vimal Goyal in Agra, VGCRAFT Pure is an emerging Indian FMCG brand dedicated to delivering 100% pure, natural, and hygienic food products directly from the fields to your kitchen.

Driven by a deep commitment to authenticity and quality, every VGCRAFT Pure product is sourced from trusted farms, processed with care, and packed under the highest quality standards to retain its natural essence. From farm-fresh grains and nutritious pulses to cold-pressed oils and everyday essentials, we ensure that every product embodies health, freshness, and purity.

Our mission is simple yet powerful — to make purity a part of every meal in every home. With innovation rooted in tradition and trust built on transparency, VGCRAFT Pure is changing the way India eats — one pure product at a time.

Guided by integrity, sustainability, and a passion for excellence, we are not just creating food products; we are nurturing a healthier nation. Because at VGCRAFT Pure, “Pure isn’t just what we make — it’s who we are.

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Our Mission

At VGCRAFT Pure, our mission is to provide pure and healthy food that connects people to the roots of India’s rich farming traditions — bringing freshness, trust, and authenticity to every plate. We believe that true purity begins at the source, which is why we work closely with farmers to ensure that every ingredient is cultivated with care and respect for nature. From sourcing to packaging, every step reflects our unwavering commitment to quality, hygiene, and sustainability.

Our Products

At VGCRAFT Pure, we bring you a complete range of essential food products that embody purity, nutrition, and authentic taste. Our offerings include premium-quality flour, pulses, spices, dry fruits, and other everyday staples — all carefully sourced from the finest farms across India. Each product is handpicked and processed using advanced hygiene and packaging technology to retain its natural freshness, flavor, and nutrients.

Our Values

• 🌿 Purity: Every product undergoes rigorous quality checks to ensure it remains 100% natural, safe, and pure.
• 👨🌾 Honesty: We work directly with farmers, promoting fair trade practices and preserving the authenticity of India’s agricultural heritage.
• 💚 Health: Our products are rich in natural nutrition, helping families live healthier and more balanced lives.
• 🌍 Sustainability: We are committed to protecting the environment through responsible sourcing and eco-friendly packaging solutions.

Why Choose VGCRAFT Pure

• Trusted Quality & Transparent Sourcing: We maintain complete transparency, sourcing directly from trusted farmers to ensure genuine and pure ingredients.
• Farm-Fresh Ingredients, Rich in Nutrition: Our products retain their natural nutrients and freshness for wholesome goodness in every bite.
• Modern Processing with Traditional Values: We blend advanced technology with age-old principles of purity and care.
• Consistent Purity, Aroma & Taste: Each pack delivers the same authentic flavor, aroma, and trust that define VGCRAFT Pure.

Our Promise

At VGCRAFT Pure, we don’t just sell food — we share the essence of purity, trust, and care that every Indian family deserves. Each grain, spice, and ingredient we offer carries the legacy of honesty and dedication from the fields of India to your kitchen. Our commitment goes beyond products; it’s a pledge to uphold the highest standards of quality, hygiene, and authenticity in everything we do.

Because for us, purity is not an option — it’s our identity. It defines who we are, what we create, and how we serve our customers. Every pack of VGCRAFT Pure stands as a symbol of our unwavering belief in freshness, nutrition, and tradition.